Advertising and marketing are two primary aspects which define the success of any business in this ambitious world. It is essential for a company to get noticed to strengthen itself as a brand. With the internet evolving at its zenith, blogging is rising as an excellent alternative for many brands to promote and sell their products.
Advertising industry usually focused on the dominant mainstream media such as Print, Radio, and TV to help brands. However, as the internet media underwent a massive growth in the past few decades, these conventional advertising media have got some robust competition from the social media on the web with blogging playing an enormous part in it.
Blogging was acquainted on the web in the late 90s and was merely a stage or website where the blog writer posted about their day-to-day experiences. During its primary days, a blog was viewed as a personal diary as the modern blog emerged from the concept of an online journal in the 90s.
Blogging achieved its popularity as its usage spread through 1999, following the arrival of first hosted blog media like Open Diary (pioneers), LiveJournal, Pitas.com succeeded by DairyLand and Blogger.com (which was next obtained by Google). Although the blogs throughout its growth showed some considerable influence over the political line, Blogging earned its mainstream reputation when many governmental authorities, news services, and candidates began adopting the stage for outreach and opinion forming.
Gradually and steadily, the blogging industry picked up the pace into the mainstream media and became an excellent tool for politicians and political competitors to create judgments on different affairs of the state or the world.
The influence of blogging was not confined to the political arena only. Blogging being an internet media was the final choice for all the internet businesses and eCommerce markets on the web. Finally, the blogging stage became a hub for many internet based businesses to market and promote their goods while bloggers made ample money out of it.
With such a huge impression and influence on the community, Blogging has appeared out as a full-fledged profession for many people all across the world.
Blogging gives an open advertising model. With services like Affiliate Marketing, the businesspeople or companies are expected to pay the bloggers only when they record a sale for them.
The Journey So Far…
Recently, in developing countries like India too, blogs are being published by the eCommerce monsters so as FlipKart.com and Amazon India which are recording huge sales every day getting a high amount of referrals from various blogs all over the country. One instance of such gain was experienced by Xiaomi Smartphones which was only sold on FlipKart. The Chinese Smartphone makers recorded huge sellouts without any publication on print media, TV or other tradition media channels but utterly relying on the internet bloggers. Such a tremendous accomplishment has positioned Xiaomi as the third largest smartphone producer in the world.
This is just one breakthrough story. The internet has an enormous list of such success stories where blogging has played a significant role in the company’s success.
What do Indians Blog About?
Indian bloggers have diverse views for blogs. While the estimates of newbie mommy blogs from India are on the growth, many others take to expert blogging as well. See Amit Agarwal of Labnol.org, one of the many esteemed Indian bloggers. Here is a brief record of most popular blogging niches in India:
- Technology – It is not without cause that India is known as the ‘tech hub’. There is a growing number of tech bloggers in the age group of 19-25-year segment.
Digital Inspiration (Labnol)
An IIT graduate, Amit Agarwal had quit his corporate job to become a professional blogger. By being a professional full-time blogger since 2004, he is also known for being the first professional blogger from India. Mainly focusing on Social Media based technology, this blog also has up-to-date updates on various latest technologies from Google. WordPress, Apple, etc.
- Sports – Sport is defined as, an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment. Well, that’s just the technical definition. Sport is beyond words, it is a religion for some and a preferred method of lifestyle for most. India has now become a hub for all sporting activities. Gone are the days where the only sport followed was cricket.
From cricket and football, to TT, wrestling and kabbadi, Sportskeeda, an online platform for sports enthusiasts presents news, reviews and a lot more. Sportskeeda is essentially a network or community of sports lovers. On Sportskeeda you will find interviews, reviews, analysis, comics and even satires on a variety of sports featured therein.
- Finance – Finance blogging is a familiar niche too. One can discover blogs/columns/stories/expert tips of finance experts on leading finance blogs such as Jago Investor and MoneyControl.com.
Safal Niveshak is the brain child of Vishal Khandelwal. The blog consists of stories of successful investor around the world. It also conducts interviews with investors in India. Safal Niveshak also offers e-books and courses related to investing.
- Business – India is developing in the SME sector, and with the high penetration of corporate investment, cross-cultural business connections have expanded significantly in which blogs like WATBlog.com, BuyerBehavior.org, Trak.in, CapitalMind.in are successful.
An entrepreneur is always on a lookout for unexplored business strategies. Abhishek Rungta’s Blog focusses on Internet marketing, work productivity, business development strategies as well as online ventures of successful bloggers. In fact, it’s not all packaged in a drabby tone but mostly infused with Abhishek’s good humour.
These are the four foremost categories of blogging. Of course, there are private blogs too, but when we talk about niches, these are the main ones.
Do Indian Bloggers Earn?
I recently read about a 14-year old who makes around 1000 USD per month from his blog! Quite an accomplishment for this young lad but what I am stating is that earning money through blogging is a primary motive for the young Indian bloggers, notably when it comes to advertisement incomes.
Admittedly, AdSense income earning is the principal source, supported by InfoLinks.com, Chitika.com and others. Indian blog monetization is in a stage where US blogs, particularly, were in 2004-2006. Hence, there is a lot to be discovered because what we are performing now is going with ‘tried and tested’ ways rather than focusing on innovation.
Anyways, after advertisement earning come to the blogs which are solution-oriented like Blog Consultancy, Writing Services, Tech Training, SEO Services and others.
Nevertheless, to wrap up this discussion, Indian blogging is a billion dollar business when blended with eCommerce. Blogging is a lucrative field, provided one follows specific rules and regulations. However, there are some, including me, who think that the power of blogging should be practised aesthetically. From India’s viewpoint, blogging has potential, more when Internet access spreads to more people and users are sensitized about the concept and potential of ‘blogging’
Successful Funding Stories in Blogging
Sportskeeda, one of Indias leading sports media companies is backed by Seedfund. The early stage venture capital fund had invested $600,000 in Sportskeeda in 2011.
YourStory is Indias largest media tech company for startups, entrepreneurs, investors and innovators. It has published over 20,000 stories of entrepreneurs. YourStory and sister platforms, HerStory, SocialStory, YS TV, YS Research and YS Pages have reached 60 million engaged readers. The company has raised a sum of $13 million in 3 funding rounds from investors like Ratan Tata and funds like Kaalari Capital, Qualcomm Ventures, UC-RNT Fund and 3one4 Capital.
- Capital Mind
Capital Mind has raised an undisclosed amount of seed funding from early stage investors in India and the US. The platform will use the funds to build and market financial analytics platforms and products. The seed fund was led by Raghu Vohra of Blackstone Valley Group. Capital Mind works on a freemium model and provides charts and analysis for free. For premium member the platform provides in-depth analysis of stocks and fixed income about India. This includes macronomics, portfolios, optionalysis and ‘premium’ analytics.
When trying to pinpoint which industry deserves your money, it can help to pay attention to trends. Moneybee is always looking for sunshine industries. Blogging, being one such industry will help power the growth of small businesses as it provides a platform to connect with the masses and establish the companies position in the their respective industries.
This artcile is authored by Uttkarsh Sogani, Investment Adviser, Moneybee Investment Advisors Private Limited. You can call on +91 22 4030 2050 or email on firstname.lastname@example.org for more details.